I read an article today suggesting that on-line flyers would replace print flyers, not immediately, but in the next five to ten years. (more…)
Archive for the ‘Offset Printing’ Category
Custom Printing: Print Flyers vs. Online Flyers
Monday, November 7th, 2011Custom Printing: Adding Marketing Cards to a Magazine or Catalog
Wednesday, November 2nd, 2011When you read a magazine or catalog, you’re thinking about content: the message it imparts, the articles, photos, and perhaps even the ads. When the publisher of the magazine looks at an issue, he or she must think about ways to pay for producing the magazine. This funding may include ads other companies have paid to insert in the magazine, but it may also include marketing items for the magazine itself. Subscription offers fall into this category, and there are several ways to add these promotional cards to a print catalog or a magazine. (more…)
Custom Printing Is Alive and Well in Ocean City
Sunday, October 30th, 2011On a recent trip to Ocean City I made it a point to determine exactly what kind of custom printing market existed. I wanted to expand my print brokering reach into this Maryland city, and I was doing some market research. I was able to enter the environment as an objective observer and identify what was, and what was not, being printed and to see how this reflected the characteristics of the audience, the visitors to this ocean resort town. (more…)
Poster Printing: A Multitude of Imaging Options
Wednesday, October 5th, 2011A dramatic poster can take your breath away. Think of the building wraps you have seen covering entire exterior walls of high rises. Even smaller posters, such as those in movie theaters, can touch you deeply. At their simplest level, posters are advertisements for any number of products, services, or lifestyles. (more…)
Book Printing: Read Between the Lines of an Estimate
Friday, September 30th, 2011Selecting a custom printing service and approving a contract involve much more than choosing the vendor with the lowest price. Of course, price (as reflected by the total cost of the estimate), and quality (as determined by a review of the book printing vendor’s samples and phone interviews with his references) are highly important, but here are a few other considerations. If you look closely, you’ll see them in the custom printing estimates or hear them in discussions with printer’s representatives. If not, be sure to ask. (more…)
Brochure Printing: Is It Digital or Is It Offset?
Friday, September 16th, 2011A custom printing service I work with stepped up today and put quality above profit. Although I was not surprised, I was pleased. I had received samples of a single-page brochure printing job that would be a companion piece for a pocket-folder and step-down card package for a client. (more…)
