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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for PrintIndustry.com

Archive for the ‘Poster Printing’ Category

One Sheet Posters at the Movies

Sunday, August 2nd, 2015

Movie theaters seem to be undergoing a transformation. As installers of standees, banners, one sheets, etc., my fiancee and I recently had the opportunity to enter one of the new cinemas to install a one-sheet (a large format print poster for an upcoming film). (more…)

Large Format Printing: A Scary Ouija Board Poster

Thursday, January 8th, 2015

I was out at a movie theater installing a standee this week, a large flat-card (an approximately 5-feet by 8-feet image on an easel structure) promoting an upcoming film. On my way out of the theater, I noticed a table with stacks of small posters, presumably for moviegoers to take home. I thought this was a novel idea. I found one that appealed to me and brought a part of the “moviegoing experience” back to my home as well. (more…)

Poster Printing: Is It a Litho or a Screen Print?

Monday, June 16th, 2014

My fiancee and I both fell in love with a poster we found at a thrift store yesterday. The poster depicts a caricature of a horse in lion tamer’s garb with a whip, holding a top hat in one hoof. He looks ornery. The background sans serif type reads “CYRK.” (more…)

Poster Printing: A Venue for Art, Marketing, and Politics

Wednesday, October 24th, 2012

Posters have a long history as works of art, marketing venues, and vehicles for protest. What they all share–in the best of cases–is immediate impact. They’re powerful. They present a single image and a few words (like a small billboard) that grab you. (more…)

Large Format Printing: Your Options for Political Signage

Thursday, September 13th, 2012

With the presidential election less than two months away, it’s definitely the season for political signage. And surprisingly enough, there are multiple options to consider if you need to produce this printed product for a client. (more…)

Large Format Printing: Standee Lightbox Case Study

Saturday, August 25th, 2012

As a commercial printing broker and designer, I think that certain avenues for graphic design are still expanding, in spite of the drop off in others. I’ve read a lot over the last few years about the growth in label production (particularly personalized labels), flexible packaging, and large format printing. (more…)

Large Format Printing: Finishing Techniques

Monday, August 13th, 2012

Large format printing is big now, not just in terms of size but also in terms of popularity. Just look at the sides of buildings, buses, and cars, decked with large format print work. Ink jet printing has revolutionized advertising in the last decade. Therefore, it behooves us to understand some of the options for finishing, within the arena of large format printing, as well as understanding how the ink is sprayed onto the paper or plastic substrate. (more…)

Large Format Printing: Faux Beer Cans on a Standee

Tuesday, May 15th, 2012

My fiancee and I installed a standee this week for the movie That’s My Boy. It came with three or four beer cans.

A few years ago, while installing another standee, I thought I had seen everything when I opened the heavy standee box only to see a bag marked “bricks.” (They had been ballast for a Lazy-Susan type of rotating display stand.) But the beer cans really took the cake. (more…)

Large Format Printing: Multiple Standees and Marketing Theory

Wednesday, April 18th, 2012

Installing a large standee for The Dictator today, I had some thoughts about the importance of placement of standees and other point of purchase displays. I thought these might be of use to you in your large format printing work. (more…)

Large Format Printing: An Immersive POP Display

Sunday, April 8th, 2012

I recently wrote about a standee installation involving a motorized cannon with moving animals sticking out of the cannon barrel. Motion added a fourth dimension—time–to an otherwise three-dimensional point of purchase display. (more…)

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