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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Blog Articles for PrintIndustry.com

Archive for the ‘Large-Format Printing’ Category

Custom Printing Is Alive and Well in Ocean City

Sunday, October 30th, 2011

On a recent trip to Ocean City I made it a point to determine exactly what kind of custom printing market existed. I wanted to expand my print brokering reach into this Maryland city, and I was doing some market research. I was able to enter the environment as an objective observer and identify what was, and what was not, being printed and to see how this reflected the characteristics of the audience, the visitors to this ocean resort town. (more…)

Poster Printing: A Multitude of Imaging Options

Wednesday, October 5th, 2011

A dramatic poster can take your breath away. Think of the building wraps you have seen covering entire exterior walls of high rises. Even smaller posters, such as those in movie theaters, can touch you deeply. At their simplest level, posters are advertisements for any number of products, services, or lifestyles. (more…)

Brochure Printing and Large Format Printing: Mass Personalization

Thursday, September 22nd, 2011

Not that long ago, when your custom printing supplier delivered your job, you received 500, 1,000, or 10,000 copies that were all the same. This is called “static printing,” since the output is fixed, rather than variable. It has served us well since Gutenberg invented movable type. However, direct mail companies that have sent the same brochure to all prospects have historically received about a three percent return. Only a few prospects have turned into clients. Part of this has been due to the generic nature of the printed direct mail. There was nothing personal to distinguish the printed pieces recipients found in their mailboxes. (more…)

Large Format Printing Expands Options for Fine Artists

Thursday, August 25th, 2011

Digital large format printing has taken an increasingly prominent role in the fine arts.

I was both pleased and a bit surprised to see at a recent art league show in Rehoboth, Delaware, just how much of a foothold inkjet printing has taken in the market for fine art prints. It is also becoming accepted as a valid artistic tool by the artists themselves. (more…)

Large Format Printing and Poster Printing: Avoiding Mechanical Ghosting

Monday, August 1st, 2011

Here’s a trick I once saw at a business printing vendor who was doing large format poster printing for a client of mine. The job in question was a process color poster with a heavy coverage PMS border around a central, full-color image. After having problems with mechanical ghosting, the custom printing service tilted the entire poster on the press sheet. I’d never seen this before; nor have I seen it since. And I’m sure it made for challenges on the trimming equipment. (more…)

Large Format Printing: Selling Sex Appeal

Friday, July 22nd, 2011

Let’s face it. Pure and simple, it’s sex appeal. The “Wow” factor. When you see Michael Jordan slam dunk a basketball on a poster hanging the entire length of a building, it takes your breath away. And with large format printing, this is just the beginning. (more…)

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