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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for the ‘Large-Format Printing’ Category

Large Format Printing: Faux Beer Cans on a Standee

Tuesday, May 15th, 2012

My fiancee and I installed a standee this week for the movie That’s My Boy. It came with three or four beer cans.

A few years ago, while installing another standee, I thought I had seen everything when I opened the heavy standee box only to see a bag marked “bricks.” (They had been ballast for a Lazy-Susan type of rotating display stand.) But the beer cans really took the cake. (more…)

Large Format Printing: Multiple Standees and Marketing Theory

Wednesday, April 18th, 2012

Installing a large standee for The Dictator today, I had some thoughts about the importance of placement of standees and other point of purchase displays. I thought these might be of use to you in your large format printing work. (more…)

Large Format Printing: An Immersive POP Display

Sunday, April 8th, 2012

I recently wrote about a standee installation involving a motorized cannon with moving animals sticking out of the cannon barrel. Motion added a fourth dimension—time–to an otherwise three-dimensional point of purchase display. (more…)

Large Format Printing: How to Create a Memorable POP Display

Monday, April 2nd, 2012

My fiancee and I just installed a movie standee for an upcoming animated film, Madagascar. What makes this particular installation noteworthy is that this is the first standee we have installed that actually moves. In addition, it incorporates almost every aspect of printing I can imagine. (more…)

Large Format Printing: Double-Sided, Backlit Movie Posters

Tuesday, March 20th, 2012

In addition to my print brokering, design, and writing work, I install movie “standees” and signage. This side work gives me a unique view of a number of printing processes, up close. It lets me see first hand exactly how a number of promotional items have been designed, printed, and assembled. (more…)

Custom Printing: The Right Tools for the Task at Hand

Saturday, February 18th, 2012

I had two thoughts about printing that I wanted to share. They appear unrelated, yet they both address the appropriateness of custom printing vs. digital communication. And they both, perhaps, are good starting points for future articles. (more…)

Large-Format Printing and the Fine Arts

Wednesday, January 18th, 2012

The “originality” of a fine art large-format print is of prime concern to artists, and sometimes even more so to art distributors such as galleries, and art fair and art festival sponsors. The value of a work of art depends on its originality and limited nature, but in this era of computers, scanners, and inkjet printers it is relatively easy to digitize an original and create an unlimited number of copies. (more…)

Lamination and Large Format Printing, Book Covers, Posters, Menus

Thursday, January 12th, 2012

If you research the term “lamination” online, in print books, or by talking with commercial printers, you’ll see that the concept has two distinct meanings. (more…)

Large Format Printing: Observations on Movie Theater Standees

Tuesday, January 3rd, 2012

As noted in prior PIE Blog articles, in addition to other custom printing related pursuits, I install “standees” and signage at movie theaters. This gives me first-hand access to many printed products I otherwise would not see. I’d like to make a few observations that you may find useful, whatever kind of custom printing products you yourself may buy. (more…)

Large-Format Printing: Standees Encompass Most Printing Technologies

Monday, November 28th, 2011

I may have mentioned this before. In addition to brokering printing, I install signage in movie theaters. This includes “standees,” the large, cardboard advertising environments and statues promoting upcoming movies. (more…)

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