Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.
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Archive for the ‘Large-Format Printing’ Category
Thursday, November 29th, 2012
I visited a retail clothing store with my fiancée today. I went in because she wanted to see the shop, but I quickly got lost in the way the décor of the store, its wall and floor signage, lighting, wall paint colors, merchandise tags, music, and avant garde employee attire all came together to create a coherent, bold atmosphere. (Let’s call the store B&B, to make it somewhat of a hypothetical example of good marketing and design.) (more…)
Posted in Catalog Printing, Integrated Marketing, Large-Format Printing, Magazine Printing, T-Shirts | 2 Comments »
Thursday, November 15th, 2012
My fiancee brought home new printed sheets last week, and I was truly impressed with the strides that have been made in digital large format printing on fabrics. The sheets were covered with handwritten letters and images of envelopes spread across the large, queen-size format. Handwritten text in some areas included drop shadows in gray type, and there were stamps printed in orange and black. (more…)
Posted in Large-Format Printing | 4 Comments »
Saturday, August 25th, 2012
As a commercial printing broker and designer, I think that certain avenues for graphic design are still expanding, in spite of the drop off in others. I’ve read a lot over the last few years about the growth in label production (particularly personalized labels), flexible packaging, and large format printing. (more…)
Posted in Digital Printing, Large-Format Printing, Poster Printing, Screen Printing, Standees | 2 Comments »
Monday, August 13th, 2012
Large format printing is big now, not just in terms of size but also in terms of popularity. Just look at the sides of buildings, buses, and cars, decked with large format print work. Ink jet printing has revolutionized advertising in the last decade. Therefore, it behooves us to understand some of the options for finishing, within the arena of large format printing, as well as understanding how the ink is sprayed onto the paper or plastic substrate. (more…)
Posted in Digital Printing, Large-Format Printing, Poster Printing | 4 Comments »
Friday, July 13th, 2012
As I have noted in many prior PIE Blogs, I install “standees” and other signage in movie theaters as part of my multi-faceted custom printing life. One such standee promotes The Rise of the Guardians, an upcoming animated film. Although this 14-foot wide and 8-foot high cardboard display portrays six of the movie’s main characters on zig-zagging boxes stacked on a wide base, what makes this particular installation intriguing is its structure. The entire standee comprises a set of six “lightboxes.” (more…)
Posted in Large-Format Printing, Offset Printing, Paperboard Packaging, Printing, Standees | Comments Off on Large Format Printing: Movie Standee Lightboxes
Thursday, June 7th, 2012
In a world where offset and digital custom printing are struggling for a place among digital-only communications media—such as e-books, Yelp, and Facebook–product packaging work is actually growing. (more…)
Posted in Box Printing, Label and Sticker Printing, Label Printing, Large-Format Printing, Offset Printing, Paper and finishing, Paperboard Packaging, Printing | Comments Off on Commercial Printing: Advances in Product Packaging
Thursday, May 31st, 2012
Wikipedia defines “bellwether” as “any entity in a given arena that serves to create or influence trends or to presage future happenings.” In the arena of offset and digital printing, this word fits drupa perfectly. (more…)
Posted in Book Printing, Box Printing, Digital Printing, Large-Format Printing, Magazine Printing, Offset Printing, Prepress, Printing | 2 Comments »
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