In the rush to produce posters, building wraps, brochures, and print books for either promotional or educational purposes, we may forget that one of the main uses for custom printing for centuries has been to reproduce copies of fine art. (more…)

My fiancee and I just installed the standee for the new movie Transformers: Age of Extinction. In spite of our four years’ of installation work, we had never assembled a standee quite like this before. I thought you might find some elements of this large format print product not only interesting but also applicable to your own custom printing design work. (more…)

Spiderman 2 is coming out in June, and my fiancee and I just installed a “domestic theatrical standee” for this title. “Domestic theatrical standee” actually just means it’s huge, so it will dwarf the other standees in a movie theater. (more…)

My fiancee handed me a food label the other day and showed me where white ink had been printed under process inks. She then asked me how the commercial printing vendor had produced the label. She asked if the white ink had been printed before the process color layers or at the same time. I didn’t have an answer, so I went online and did some research. (more…)

Ever since the basement electrical fire, Home Depot and Lowes have been my homes away from home. And these first few weeks of Spring, in particular, I have seen brightly colored signage printed on Coroplast, urging customers to plant trees, shrubs, and flowers. (more…)

The online experience has its place. I surf the Internet daily, learning things and buying things. But I don’t believe it is the only venue for learning and commerce.

Beyond the blogs I’ve written about the value of custom printing for promotional pieces and publications, I’d like to address the value of print in marketing in-store commerce: still a viable option to online buying. (more…)

I never thought it would happen, but it did. I just saw a “versioned” movie standee. Actually, I only figured this out by chance tonight, as my fiancee and I installed a second copy of the Rio 2 standee at a second movie theater. I went to look for two animal “lugs” (a panther and what looked like an anteater, Charlie). I couldn’t find them, and I assumed the distributor had inadvertently left them out of the box (which has happened in the past). (more…)

I can’t help but think of movie “standees” when I see a “backwall” display at a tradeshow. These large format print products are most often composed of a stretch fabric that has been printed using dye sublimation technology and then stretched over a collapsible aluminum frame. (more…)