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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for PrintIndustry.com

Archive for the ‘Catalog Printing’ Category

Tips to Efficiently Print Your Magazine

Wednesday, March 2nd, 2022

Despite everything becoming online, magazines are not going out of fashion any time soon. The format and experience that Printed magazines provide keep their readers loyal to them. Magazines are actually quite informative since they cover an array of topics from fashion, politics, to relationships. So whether you are printing a fashion magazine or a political magazine, there are several challenges that you will encounter throughout your journey. To make things easier for you, this article has compiled some of the best practices for magazine printing. (more…)

Custom Printing: Designing with Faces, Eyes, and Hands

Monday, February 24th, 2020

My fiancee collects newspapers from friends and relatives for use in our art therapy work (i.e., to cover the tables and contain the mess). This week in the collection I found an Eileen Fisher catalog. Before returning it to my fiancee, I decided to use it as source material for this blog due to its masterful use of photos. And the reason I found the design masterful was that the graphic artist had used the models’ hands, faces (in general), eyes (more specifically), and postures and gestures to draw the reader into the catalog and to lead the reader’s eye through the page spreads. The models’ expressions, clothes, and demeanor, as well as the color usage, typefaces, and even the paper all contribute to an overall understanding of the Eileen Fisher brand. (more…)

Catalog Printing: Views on an Upscale Bath Catalog

Monday, April 20th, 2015

One of the major benefits of rebuilding a house after a fire is looking through all the print catalogs of things you might want to buy for the house. (Another is being able to see through all the wood studs with no drywall in the way—it makes the house look like one big room.) (more…)

Custom Printing: Thoughts on Spine Design for Books, Catalogs, and Magazines

Saturday, February 28th, 2015

While I was on the phone today, on hold for a half hour waiting to speak with a health insurance agent, I had plenty of time to look at the walls and ceiling. My gaze also fell on a collection of print book on a shelf, and more precisely on their spines. (more…)

Book, Magazine, and Catalog Printing: Printer Spreads

Friday, January 30th, 2015

A print brokering client of mine who is producing a graphic novel sent me a thumbnail-size layout of her print book a few days ago. The physical printing requirements of this 8.5” x 10.875” book, which will be produced on a heatset web press, were a lot easier to comprehend when all the pages were presented as a complete book, even in a small, low-resolution format. (more…)

Catalog Printing: A Spectacular Clothing Magazine

Thursday, November 27th, 2014

I was out shopping in the mall yesterday with my fiancee. In one of the clothing stores I came upon a catalog. I was surprised and pleased with the quality of the printed piece. First and foremost, I was pleased to see print collateral in a digital age. I strongly believe in the efficacy of multichannel marketing. After all, something has to drive people to websites. I could see that in this clothing store there were catalogs to help visitors take with them a bit of the shopping experience, as a stepping off point to the Internet, to another visit to the mall, or as an introduction to the clothing brand. (more…)

Catalog Printing: Creative Response to USPS Rate Increase

Sunday, December 15th, 2013

Necessity is the mother of invention, and sometimes a challenge breeds creativity.

Tonight on IndependentRetailer.Com I read a 10/30/13 article by Gloria Mellinger about the upcoming proposed postal rate increase and its effect on catalog printing services and direct marketers. (more…)

Custom Printing: Polybagging Case-Study Redux

Thursday, April 18th, 2013

In an earlier blog posting, I noted that a client of mine who had produced a directory of non-profit educational organizations was having problems with the polybagging material in which the print books sent to subscribers had been wrapped. (more…)

Commercial Printing: B&B’s “Look” Hits It Dead Center

Thursday, November 29th, 2012

I visited a retail clothing store with my fiancée today. I went in because she wanted to see the shop, but I quickly got lost in the way the décor of the store, its wall and floor signage, lighting, wall paint colors, merchandise tags, music, and avant garde employee attire all came together to create a coherent, bold atmosphere. (Let’s call the store B&B, to make it somewhat of a hypothetical example of good marketing and design.) (more…)

Catalog Printing: Online Marketing May Not Be Enough

Thursday, November 1st, 2012

Depending on what you read, direct mail is either a viable marketing tool when paired with online promotions or it is dying. (more…)

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