Grow Your Business Through Brochure Printing

Do you need to get brochures and other marketing materials printed for your company? This will always be a long term requirement and so the contract must be struck with a highly reputed printing company. The company that provides brochure printing services must always give importance to quality. At the same time, it must be abreast with the latest in printing trends. Such print companies will continue to survive because print still appeals to a larger audience as compared to digital marketing.

Current printing trends

• Technology- Manyprinting companies have incorporated modern technologies such as IoT-based web-to-print software to meet the needs of new generation media houses
• Clarity of design- Too many images in the design is a big no-no. Instead, companies are focusing to have clearer and uncluttered designs on their printed pages.
• Print buyers get free services –Certain print coordinating agencies help clients find the best online printing companies in the world. Such agencies share print quotes with their clients, who invariably do not have to pay to receive these quotes. Instead, the print companies pay the coordinators a meager fee to be enrolled with them.
• Use of Artificial Intelligence-A few reputed companies have already entered the field of Al and are using the same technology for print. AI helps schedule printing tasks, with more possibilities in the next few years.
• Customer security– Most businesses such as educational institutes, media houses, hospitals, and banks invest a tremendous amount of money in ID identification, to get printed reports. This will ensure that no employee gets access to confidential information. With its success, many businesses are using it within the printing business sector.

Over the years, many advances have taken place in the digital marketing space, which often makes it seem as though printed materials are not in use. Instead, the reverse is actually true; the demand for print has definitely gone down but still forms the main means of existence for many companies. Therefore, it only makes sense to use both brochure printing and digital marketing methods to create successful brand promotion strategies in today’s times.

Elements of a brochure

• Color– You will normally get more than one color in the form of options for your company’s brochure. Full color print will always help attract your readers by the dozen. In addition, including high quality pictures inside will create a positive image of your company.
• Type of paper– If you select a printing paper with a coating and slightly heavy weight, the final product will have a well finished look
• Folds– Three fold options are available for brochure design- half fold (single fold with 4 pages), tri fold (left and right flaps to display promotional message), and Z fold (folds like an accordion)
• Design and layout types– Based on design and layout, you can have:
  1. Self mailers
  2. Tri fold
  3. Catalogs
  4. 4 page brochures

In terms of sizes, there are two main print sizes for brochures in the market- 11”X7”, and 8.5”X11”. Complete the basic requests mentioned here for print companies to place bids on your job.

This entry was posted on Monday, October 5th, 2020 at 5:41 am and is filed under Brochure Printing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.