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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Custom Printing: Get a Jump on Printed Halloween Swag—Boo!

Photo purchased from … www.depositphotos.com

The Printing Industry Exchange Blog is #12 of the best 40 digital printing blogs, as selected by FEEDSPOT.

Halloween is almost two months away. That’s not too soon to start planning.

If you look at the photo above, you can learn a lot about Halloween. First of all, in this country we have pumpkins we carve into Jack-O’-Lanterns. This is a lot easier than in past centuries (in Europe), when people carved faces into turnips and set lit candles into them. A turnip is smaller than a pumpkin, and the flesh of a turnip is much harder to carve.

On a spiritual note, Halloween was the Celtic New Year, when the veil between the world of the living and the land of the dead was thin and permeable, and people (i.e., souls) could travel in both directions between the worlds.

The other elements in the photo above are the painted skull and the marigolds, both of which represent the Day of the Dead (Dio de los Muertos) in countries like Mexico. This holiday celebrates those who have passed on. People dress up, paint their faces (often like the skull in the photo), and leave marigolds and offerings of food at gravesites of their loved ones.

So How Does This Pertain to Commercial Printing?

It’s relevant in at least five ways. For me, these come to mind immediately.

  1. The technology of 3D custom printing is well suited to the little items we associate with Halloween, particularly since most of the items are fanciful. (It’s much easier to 3D-print a goblin than to either find a live one or carve one out of plastic or wood. Or, you could potentially 3D print a Hand of Glory–Main de Gloire–out of wax and use it as a candle that will supposedly make you invisible.)
  2. It is also possible to laser-print words and images onto waterslide decals and then wet them and slip the images off onto ceramic items. Then when you fire the items in a kiln, the high heat will allow the glaze to soften and the iron in the laser toner particles to become embedded in the glaze.
  3. Custom screen printing would also be an option. In this technique you would force thick ink through a mesh screen with a squeegee. First you would attach a stencil to the screen, and when the ink is drawn down the length of the screen with the squeegee, the solid areas of the stencil would block the ink while the open areas of the stencil would allow the ink to flow through. This is especially good for custom screen printing Halloween t-shirts.
  4. Digital commercial printing is another option–specifically inkjet. These days “direct-to-shape” (DTS) printing is in vogue, so if you have a 3D object you want to decorate, you may be able to find a vendor with direct-to-shape printing capabilities. Perhaps you have a foam rubber pumpkin you want to decorate. If the product can fit in a direct-to-shape printing enclosure, you may be able to decorate it directly with the inkjet press. This works because the jets of the inkjet press never actually touch the substrate. Instead they are suspended above and moved around irregularly shaped objects.
  5. Pad printing is still another option. This is a technique in which a little rubber bulb is pressed against an inked custom printing plate, where it picks up the image. The pad is then moved into place over the substrate. When the pad is pressed against the substrate (in this case perhaps a Halloween golf ball with a printed image of a ghost), the image is transferred to the new object. (Usually all of this takes place in a coordinated fashion, mechanically, on a pad press. It is an ideal commercial printing method for objects with irregular surfaces like golf balls.)

Some Examples: 3D Printing in Plastic

Let’s address a few of these custom printing technologies individually and in more depth, and maybe identify some Halloween items for which they would be ideal.

First, let’s discuss 3D printing, since you can find these printers at a reasonable price point now in big-box computer stores. In my mind, 3D printing is similar to a souped-up version of inkjet printing. Plastic filament from a spool is melted and then jetted through a print nozzle, producing layer upon layer of the plastic to build up a physical product that has length, width, and height (in contrast to a 2D inkjet printer, which creates an image with length and width only). Once the melted plastic filament hardens again, you have a physical object.

When I Googled “3D Halloween,” I found images of pumpkins with all kinds of detailed expressions. You would still have to paint the items, since the filament that I’ve seen prints in only one color. Plus, the extrusion jet only prints layers, not specific items. But you can capture detail that would not be feasible in any other method. So this lends itself to things like jewelry (perhaps ghoolish earrings for the witch in the family).

I was also struck by images of Jack-O’-Lanterns that were not only intricate but hollow, with openings for eyes and a mouth that led to the interior reaches of the Jack-O’-Lantern. When you remember that these 3D items are produced from digital CAD-CAM data and extruded layer by layer, you can imagine how much detail can be included for both the exterior and interior of a 3D printed item.

That said, I do believe that some filing and cutting away of any imperfections may need to be done in some cases, but presumably much less than for removing excess plastic from around the seams of injection-molded plastic items.

I also found 3D printed ghosts, spiders, and monsters. In all cases, it was the level of detail that intrigued me.

More Examples: Ceramic Printing

My fiancee has three items that exemplify custom printing on ceramics: two palmistry hands with alchemical and astrological symbols and one phrenology head. (The phrenology head notes which parts of the person’s cranium pertain to various characteristics and life events, in such a manner that you can presumably tell fortunes based on the bumps on her or his head.)

In all cases these are black markings (no color involved) on gloss, glazed ceramic.

Usually, one could decorate these palmistry hands and phrenology head with ceramic glazes containing heat-resistant minerals that would give a specific color to the ceramic base product. These could even be added to the ceramic piece (as noted before) using waterslide decals, if you did not want to paint the design directly onto the ceramic item.

With waterslide decals, you image the decal in a “backwards,” or wrong-reading, orientation. Then you wet the decal, which will make it curl. If you wait a little while, the decal will flatten again, and you can place it against the item you wish to print (such as my fiancee’s palmistry hands). If you then slip away the waterslide backing, you will leave the printing on the base ceramic piece (such as all the symbols for the planets printed on my fiancee’s palmistry hands). Since this mineral glaze is heat resistant, it will stay in place in the high heat of the ceramic kiln, and the mineral will fuse with the glaze already on the ceramic hand.

A similar approach involves using a laser printer. One of my fiancee’s ceramic palmistry hands appears to have halftone dots comparable to laser-printing output. Apparently, since toner particles include iron, the high heat of a ceramic kiln will only burn away the plastic and binders in the toner powder leaving the iron toner particles in place. The benefit of this particular method is that you can get the precision available with laser printing.

So for printing text on a phrenology head or symbols of the planets on a palmistry hand, it can be far easier to laser print on the decal, and then transfer the image to the ceramic substrate, rather than paint all the letters in a colored glaze by hand.

And the process works better with a glossy (rather than matte or dull) glaze, since the heated gloss glaze in the kiln absorbs the toner particles, whereas the toner particles only sit up on top of a matte or dull glaze. This makes the bond with the gloss coating more durable (rub-resistant).

My fiancee also has a multimedia piece with a printed background (a 3D hand decorated with alchemical symbols and set within a “shadow-box” Halloween-imaged background). First the background was printed on paper using offset lithography (I can see the halftone dots) and then glued to the inside of an open wood box. Then a cast-plastic palmistry hand painted with astrological symbols was set within the shadow-box frame. (I say hand-painted because the ink or paint is thick, like screen printing ink, and because there are no halftone dots, as there would be with a laser-printed image.)

You may want to Google this waterslide decal process, which allows you to laser print an image (backwards) on plastic, slip the wet image onto a ceramic piece, and then kiln-fire the item to make the image and text a permanent part of the surface glaze.

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