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Who We Are

Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at info@printindustry.com.

Why Print Brochures for your Business

In this world full of digital marketing fans, why do markets insist that we involve brochures in our strategies? Well, the answer is simple! Many people still love to read things outside of their phones, and this is exactly why it is a must for you to involve both traditional and digital marketing techniques in your strategy. Still not sure why marketers prefer brochures? Here is all you need to know.

They are the Easiest Way to Disseminate Information

One of the most important reasons marketers love using brochures is that they can be easily distributed. All you have to do is search an online brochure printing website, give your order, and once you receive them, you insert them and send them across through various mediums like Newspapers, Magazines etc.!

They Help Build Trust

Once these brochures start reaching the potential customer, your content plays a vital part in catching their eye. If your content has the power to speak, in no time, they will be engaged in reading more about your company and what services do you provide. So, make sure that with the quality of the brochure, you also pay attention to the quality of content.

They are Cost-Effective in Nature

Compared to other traditional and digital marketing techniques, brochures are supposed to be a cost-effective way to reach out to your customer. You can hand them over where ever you like, it could be a mall or inserted in a newspaper. If you know who your target market is, then it won’t be much difficult to reach out to your customer with such a cost-effective technique.

They are the Best Way to Personalize your Business

If you point out one single person in your brochure, then most of the readers will be able to relate it to themselves. Make sure to relate the agenda to your target audience, and we are sure there is no way they can’t get persuaded.

They Have Tons of Information to Share

A brochure always has more than one page to fit the information. So, if you want to persuade your audience, then ensure to mention your services, vision, and mission so that they know what the cause you are working for is. People who are interested in learning about your company will love to have detailed information on what the brochure is about.

They Help you Establish your Businesses Authority

Like business cards and letterheads offer credibility to the customers, a brochure offers authority! There are a lot of opportunities to market your brand online, and if you are going one step ahead by involving marketing techniques like brochures then, the customers think you are a serious business.

Now that you have five good reasons why these brochures are a hit then, what are you waiting for? There are tons of online printing companies that can help you print quality brochures in time so, pick up your phone and get the quotes today!

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