I know that a term like “greyness” when referring to a block of black text on a print book page sounds somewhat esoteric, but bear with me. This simple concept can affect everything from the look of a book’s design to its readability and even its printability. And all of this can change based on the age of your readership. (more…)
Archive for October, 2019
Book Printing: The “Greyness” of a Block of Type
Monday, October 28th, 2019Custom Printing: 3D Printed Rockets
Monday, October 21st, 2019A dear friend and commercial printing colleague recently shared with me some information on a firm that prints rockets. Not plastic, model rockets for science fairs but huge, metal rockets that take satellites into space. They use 3D printing technology (building up layer upon layer of metal rather than plastic), and they can do this faster and less expensively than with more traditional technology. Wow. (more…)
Custom Printing: Whole Foods Equals Great Branding
Sunday, October 13th, 2019After a medical procedure today and nap during which I slept like the dead, I stumbled downstairs and grabbed the mail on my desk. I could barely see anything. My eyesight wasn’t right yet. But I knew by its colors and its feel that I held in my hand the new Whole Foods Market catalog/brochure—even if the address panel of the folded marketing piece didn’t contain the Whole Foods logo. (more…)
Commercial Printing: Thoughts on Designing and Tweaking a Logo
Monday, October 7th, 2019A custom printing client of mine recently asked me for help with her rebranding efforts. Over the years, I have been a designer and art director, and I have also done marketing writing and design work. In addition, I have focused on marketing as subject matter for the PIE Blog articles and Quick Tips articles, so I spend a lot of time studying this aspect of communications and commercial printing. (more…)
