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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for PrintIndustry.com

Archive for April, 2018

Custom Printing: Discovering the Art of the Obi Strip

Sunday, April 29th, 2018

Ever since I studied karate in my late teens, I’ve had a penchant for things Japanese. I like the exotic. So when a colleague mentioned that his commercial printing company had just produced a print book with an “obi strip,” I was intrigued. So I did some online research. (more…)

Large Format Printing: Digital Décor Is on the Rise

Thursday, April 26th, 2018

I’m starting to see a lot of articles on digital décor in recent weeks. It doesn’t surprise me. I had read about digital custom printing on floor tiles and even on glass in prior months, but this now seems to be a tsunami of expanding market interest, an unstopable force. (more…)

Large Format Printing: Installing Low-Tac Wall Clings

Monday, April 23rd, 2018

I had a bit of a crisis today installing a large format low-tac wall cling at a movie theater. The problem was that I tried to do it myself. I also learned a lot about low-tac wall clings. (more…)

Large Format Printing: Exciting New Vinyl Substrates

Wednesday, April 18th, 2018

When I think about substrates for large format printing, I don’t usually get excited. It’s not a sexy topic.

Granted, I understand how paper substrates for print books and brochures can make a huge difference. I know that the roughness or smoothness of the paper, and even its color, can dramatically affect both the look and the feel of a printed product. It can even reinforce or detract from the tone of the piece. For instance, a textured, uncoated paper just “feels” more environmentally sensitive. (more…)

Large Format Printing: Update on Billboard Advertising

Thursday, April 12th, 2018

I had always assumed that digital billboards were going to eclipse print advertising, from my first glimpse of the constantly changing signage on my trips to Ocean City. They were soon showing up in the malls my fiancee and I frequented when installing standees: large, high-resolution screens displaying make-up ads two stories high. (more…)

Large Format Printing: Bold, Economical Standee Design

Sunday, April 8th, 2018

Last year two of my print brokering clients expressed interest in standees, so I solicited custom printing bids for them. I contacted one of the manufacturers of the standees my fiancee and I install at movie theaters. I chose this particular vendor based on the quality of their standee design (both the graphic design and the physical structure of their standees). (more…)

Custom Printing: New Foiling Machine for Precise Imprints

Thursday, April 5th, 2018

A friend and colleague recently sent me a press release from Roland DGA describing new laser foiling equipment. The article, entitled “Roland DGA Launches the World’s First Laser Foil Decorator – the DGSHAPE LD-80,” published on 3/23/18 in various online publications, describes the machine, which uses metallic and holographic foils to imprint small items including pens, cell-phone covers, cosmetic cases, and even paper (such as corporate letterhead) with logos, text, and graphics. (more…)

Custom Screen Printing: A Good Choice for Coating Offset Sheets

Tuesday, April 3rd, 2018

A friend and colleague of mine is a sales rep for two different book printers. (This is a little like what I do, although I’m completely independent, working with multiple printers as a representative for my clients. In contrast, as a sales rep my colleague has the firm backing of two specific book printers. One printer focuses on color work. The other focuses on black-ink-only print books.) (more…)

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