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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Custom Printing: Update on Dye-Sublimation Technology

I came upon an outstanding article about dye-sub fabric printing yesterday. It’s called “A Closer Look at Digital Dye-Sublimation Printing,” written by Richard Romano and published on 03/14/16 on WhatTheyThink.com. I encourage you to Google it. It’s a great primer on this commercial printing technology.

Ever since my last trip to the beach, when I saw some of the new bikinis, I’ve been intrigued by the bright colors and intricate details printed on these bathing suits. Since they were for the most part polyester blends, it was clear to me that I was looking at the new generation of dye-sublimation fabric printing.

Romano’s Primer on Dye-Sublimation

In his article, Romano explains that sublimation is a process whereby a solid changes directly into a gas without first going through the intermediate liquid state. Dry ice would fit into this category, since a block of this substance turns into a cloud of gas rather than a puddle of liquid. Dye-sub commercial printing would be another example.

In dye-sub printing, solid particles of dye in a liquid suspension are jetted onto a receiver paper that has been specially treated to accept the solid dye particles and then to release them onto a substrate (in this case fabric). Since there is an intermediate step, the image printed on the paper transfer sheet is reversed, so it will print “right-reading” onto the fabric.

The next step is to “fix” or “outgas” the dyes onto the fabric. According to Romano, either a rotary or flatbed heat press is used for this step. Due to the heat (375 to 410 degrees Fahrenheit) and the pressure, the dye particles change from a solid state (on the transfer paper) to a gas. The gas then permeates the fibers of the fabric.

When they solidify, the dye particles bond with the fibers in the fabric. In fact, the heat actually melts the fabric slightly, “just enough to open up tiny gaps in the polyester fibers,” according to Romano’s article. When the fabric cools, the dye particles are strongly enmeshed in the fabric. This makes the resulting printed images durable, lightfast, and wash-resistant.

Why Use Dye-Sub for Polyester Fabrics?

Prior to reading “A Closer Look at Digital Dye-Sublimation Printing,” I had always wondered why this technology was best suited to either 100 percent polyester fabrics or fabrics with a high polyester content. Apparently, the high heat of the rotary and flatbed heat presses would burn cotton fabrics, but they only slightly melt polyester fabrics, allowing the dye to deeply penetrate the fibers.

Another question I had (which Romano answered) was how printers keep the transfer sheet in adequate contact with some of the new polyester fabrics, which are particularly stretchy. Apparently the transfer sheets can be fabricated with a slight tackiness, so they will hold firmly to the polyester substrate, keeping the material from shifting and preventing blurry images or ghosting.

Also a Good Choice for Rigid Substrates

In “A Closer Look at Digital Dye-Sublimation Printing,” Romano notes that dye-sublimation transfer sheets need not be confined to transferring images onto fabric. An additional use with wide appeal is to transfer images onto ceramic tile, wood, plastic, glass, or metal. This can be done as long as the material can first be treated with a polyester coating. This option opens up numerous industrial printing and interior design applications, from printing on wall coverings and drapes to printing on glass and flooring (albeit in some cases with an additional coating for protection).

In addition, dye-sub printing can be a useful technology for transferring images to mugs and other small novelty products (although for mugs, a special dye-sub press is necessary, which grips the cylindrical mug and applies both heat and pressure to transfer the image). Fortunately, these cost less than $300.

The Future of Dye-Sublimation Fabric Printing

Richard Romano describes the future direction of dye-sublimation fabric printing, noting that the trend is away from transfer paper and toward direct-to-fabric printing. However, in this case the dyes would still need to be sublimated in order to adequately bond with the fibers of the fabric.

What We Can Learn from Romano’s Article

    1. The first thing I see is explosive growth in the decoration of everything from garments to wall coverings, sheets, linens, and other useful and aesthetic fabric items. Furthermore, I see this spurring interior designers to create personalized environments for their clients, with no end to the vibrant coloration and intricate detail, as well as the unique, fully customizable presentation of the graphics.

 

    1. Client interest in fabric printing has spurred increased sophistication within the technology, which is creating a virtuous circle with manufacturers developing new dye-sub capabilities and thus further increasing consumer interest.

 

    1. Using a transfer-sheet-based workflow allows vendors to stock fewer items (for instance a stack of transfer sheets that can be applied to individual t-shirts as the client chooses a particular size and cut) instead of needing to stock multiple shirt colors in multiple sizes with the same printed images. This approach can reduce the need for both inventory and storage space.

 

  1. Any such growth in custom printing is exciting to see, particularly when it touches so many world economies.

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