I received a journal on health from Johns Hopkins a few days ago. It came unsolicited in the mail. But even though I have no background in science and health, and very little personal interest in the subject (if truth be known), I found myself paging through the print book repeatedly. It felt good. I liked the format. In fact I actually started to read some of the articles. In my book (so to speak), that’s success in the intangibles. Or, rather, that’s success in the very tangible qualities of paper texture and appearance, paper brightness and whiteness, color fidelity, and page design. If a print book piques my interest in spite of the subject matter, there’s clearly something for me to learn by analyzing it. (more…)
Archive for May, 2016
Book Printing: You Had Me at Matte Film Laminate
Saturday, May 28th, 2016Custom Printing: Will Digital Grow to Match Offset?
Saturday, May 21st, 2016A friend and colleague sent me a link to a “What They Think” video recently in which the CEO of Landa Digital Printing, Yishai Amir, addressed questions regarding the present state and future direction of digital custom printing. The video is entitled “What Will It Take to ‘Mainstream’ Digital Printing?” It was published on May 12, 2016. (more…)
Book Printing: Adding Color Swatch Replacement Pages
Monday, May 16th, 2016A print brokering client of mine is producing a fashion color swatch book to help clients choose colors most complimentary to their complexion. I’ve written about her project numerous times in these blog articles. (more…)
Book Printing: Making Changes at the Proof Stage
Tuesday, May 10th, 2016I’ve been helping an entrepreneur prepare her color swatch book for about a year now, give or take. I have spoken about her project numerous times in PIE Blog articles. (more…)
Custom Printing: How to Design a Promotional Poster
Thursday, May 5th, 2016I got an email the other day from a dear friend from college, a print book designer I’ve written about numerous times in this blog. I was just entering the grocery store. “Help,” the email said. “I’m designing a poster, and I’m scared. I don’t know how to do it.” (more…)
