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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

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Blog Articles for PrintIndustry.com

Archive for October, 2015

Custom Printing: The Printing Substrate Changes the Ink Color

Wednesday, October 28th, 2015

The more I study the various visual arts, the more similarities I see between and among them.

My fiancee bought some hair coloring today, and noted that the final color will depend on the original hair color of the person using the product. She had chosen a bright auburn shade, and on the back of the package I saw three slightly different final colors based on whether the original hair had been light to medium blonde, dark blonde to light brown, or medium to dark brown. (more…)

Commercial Printing: Displaying “Words” As “Art”

Monday, October 26th, 2015

Back when I was growing up it was the bumper sticker: “Make Love, Not War.” Easy to print in volume and cheap to buy, the bumper sticker was the mainstay of commercialized, personal self-expression—other than protest signs, of course, and some t-shirts (Che Guevara or the Rolling Stones). (more…)

Book Printing: The Virtues of Unique Cover Designs

Tuesday, October 20th, 2015

My fiancee and I went to Barnes & Noble yesterday to get a birthday gift and card for a friend. We had been advised by a mutual relation that he wanted a particular print book about Christopher Columbus: a paperback best seller. (more…)

Custom Printing: Pairing Lenticular Print with QR Codes

Sunday, October 18th, 2015

A few days ago my fiancee and I went shopping at a local clothing store. When we returned home, she tossed me an item of underwear (TC Edge) she had bought, and said, “Look at this.” (more…)

Custom Printing: Designing for Web and Print Books #2

Tuesday, October 13th, 2015

I have a dear friend from college who designs print books for government agencies and NGOs. Periodically she sends me mock ups for feedback. She is in the curious position of designing textbooks that have to be readable in both Internet and print book format. After I spent about an hour with her last night reviewing page spreads and making design suggestions, I thought her design work would make a good follow-up article on designing books for Web and print. (more…)

Custom Printing: Web Design That Translates Into Print

Saturday, October 10th, 2015

Creating a visual identity for a business is a formidable undertaking, rife with visual implications, functional issues, and connotations and nuances in tone. Therefore, it’s important to approach it with a sense of humor and play: an experimental approach that allows you to try many things, fail at some, and succeed at others. Being too serious about this will cripple your efforts. (more…)

Pocket Folder Printing: Pocket Folder/Brochure Update

Wednesday, October 7th, 2015

They say, “Necessity is the mother of invention,” and a recent creative solution provided by a print brokering client of mine exemplifies this approach–totally. (more…)

Custom Printing: The Power of Large Format Print

Friday, October 2nd, 2015

My fiancee and I were driving to an appointment yesterday, when we saw a delivery truck parked diagonally in a lot. Normally that would not have raised an eyebrow for either of us, but the large format print sign on the side of the truck was facing the oncoming traffic at the perfect angle to position its message towards anyone driving up the pike. (more…)

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