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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for PrintIndustry.com

Archive for July, 2015

Printing Postcard Decks: Specifications

Thursday, July 30th, 2015

As strange as this may sound, a postcard is one of the more effective direct marketing tools. It may not be flashy. It may not always be elegantly designed to impress you. But it gets your attention. Particularly with less mail these days. All the surveys I’ve read say that people like going to the mailbox, and they spend at least a little time looking at every piece of mail, from checks to bills to direct marketing pieces. And unlike a lot of direct mail, a postcard is already open. You don’t need to remove it from an envelope. You just have to look at it. (more…)

Custom Printing: Box Manufacturing

Monday, July 27th, 2015

A commercial printing client of mine just received her job, which consisted of twelve short, saddle-stitched print books in a box. The books are 6” x 9” in format with four-color covers, and the slip case box they fit in is a four-color press sheet laminated to corrugated board. (more…)

Thinking in Large Format Print : Striking Designs

Friday, July 24th, 2015

Having traveled in both the world of fine arts (my fiancee and I do art therapy with the autistic) and the graphic arts (as a designer, art director, and consultant, to name a few), I have come to firmly believe that a few principles of good design pertain to both. (more…)

Getting Creative in Commercial Printing Design

Tuesday, July 21st, 2015

One of the major attributes of good commercial printing design is that it surprises the viewer in some way. It tricks your eye or gives you something you didn’t expect. (more…)

Finishing Tools for Digital Custom Printing

Tuesday, July 14th, 2015

I always find it intriguing to watch the developments in digital custom printing. There’s a lot of activity in this arena, and the offerings point to the future, making it crystal clear that print is not dead. (more…)

Options in Screen Printing

Thursday, July 9th, 2015

My fiancee and I went mattress shopping today as one of the final shopping trips of a year-long hiatus from our home due to last year’s house fire. At one point in the trek through the main part of the furniture store and the clearance section, my fiancee noted the difference in the clothing worn by the sales reps in the two parts of the store. Her comments addressed both the image and branding attributes of the various “uniforms,” and the technical, commercial printing aspects of the clothing design. (more…)

Considerations for Brochures with Pocket Folders

Monday, July 6th, 2015

A commercial printing client of mine is designing a cross between a brochure and a pocket folder to showcase her client’s business. My client, who is a designer, came to me for suggestions for a piece of marketing collateral that will be a brochure, or short booklet, in the front, but that will have a pocket on the interior back cover into which the end-user can insert multiple 8.5” x 11” single sheets of marketing material. (more…)

Digital Commercial Printing: Print Books

Friday, July 3rd, 2015

It has become commonplace to be able to print just one of almost anything. Digital commercial printing has evolved to this level. It no longer surprises us, even if the one-off printed item is intricate and precise, perhaps with special cover coatings or digital ink treatments. Even operations that had relied on diecutting (such as embossing and foil stamping) have digital counterparts, allowing prototyping of even a single item, such as an ornate box for a new product. (more…)

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