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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for PrintIndustry.com

Archive for September, 2012

Plastic and Paper Bags: How Are They Printed?

Friday, September 28th, 2012

I was curious recently as to how plastic and paper bags are printed, since they are everywhere you look. I assumed that the options would be flexography and screen printing, but since I wasn’t sure, I did some research. I found the answer interesting, so I wanted to share my findings with you. (more…)

Custom Notepads and Post It Notes: More Self-Promotion Ideas

Tuesday, September 25th, 2012

Over the last several blogs I have suggested that printed magnets and stationery packages are in fact advertisements or miniature billboards because they reinforce both your name and the quality of your work in the minds of prospective customers. (more…)

Stationery Package Printing: Effective Self-Promotion

Thursday, September 20th, 2012

In the last blog I noted that refrigerator magnets are miniature billboards. I’d say the same thing about business cards. In fact, I feel very strongly that every piece of printed material you produce is an advertisement for your services. (more…)

Promotional Products: Refrigerator Magnet Printing

Sunday, September 16th, 2012

Think of a marketing magnet as a miniature billboard. It’s an advertisement, and as the election approaches, this format can give you another viable option for name recognition. In fact, even if you’re not producing political signage for candidates, you may find this a useful tool for building brand recognition for your clients—or yourself. (more…)

Large Format Printing: Your Options for Political Signage

Thursday, September 13th, 2012

With the presidential election less than two months away, it’s definitely the season for political signage. And surprisingly enough, there are multiple options to consider if you need to produce this printed product for a client. (more…)

Custom Binders: How to Specify 3-Ring Binder Jobs

Thursday, September 6th, 2012

Once in a while as a print buyer or graphic designer you may be asked to produce a 3-ring binder, perhaps for a convention or seminar. How do you communicate your needs to your commercial printing supplier? First, you break the job down into its component parts: the binder, the text pages, the tabs, and the assembly process. I’d suggest that you contact a vendor that focuses on 3-ring binder production since this is a specialty item, and not every printer produces binders. (more…)

Custom Printing: 4 Examples of Successful Integrated Marketing

Monday, September 3rd, 2012

I recently read an article by TJ Raphael in Folio called “Backstage Ties Print and Digital Together with Redesign.” It got me thinking about those companies that successfully integrate print materials and the Web, at least those I have come across in my own life. I wanted to find examples of companies that embrace print catalogs and magazines, not those in the process of shifting their focus from print to digital. (more…)

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