Printing Companies
  1. About Printing Industry
  2. Printing Services
  3. Print Buyers
  4. Printing Resources
  5. Classified Ads
  6. Printing Glossary
  7. Printing Newsletters
  8. Contact Print Industry
Sign-Up

To receive our monthly newsletter, put your email in the box below and click "subscribe now."


 

Get Print Quotes:
 
View a full list of our
printing services.


Avoiding Fuzzy Four-Color Type

Printing small type in more than one color can be a nightmare for printers. Keeping the type in register throughout the run is challenging and often impossible. For you, this means fuzzy type that looks bad.

You can minimize this risk in the following way. Whenever possible, print small type in one color. Failing that, print the type in two colors, but make one of them a very light color. An example of this would be a color made up of 100 percent magenta and 100 percent yellow. If the yellow is out of register, only a trained eye with a loupe will see it.

You can also minimize problems by setting small type in a sans serif face. Helvetica Bold type, for instance, set even at 7 pt. in 100 percent magenta and 100 percent yellow will be clearer than Garamond set at the same size in the same colors because of the absence of serifs and thin stems. As a rule, avoid setting multi-colored type smaller than 10 pt.

If you have the budget and are already printing on a five or six unit press, consider printing the small type, rules, and reverse type (and any other elements) in a PMS color rather than a process color build. Keep in mind that this can add significantly to the final cost if it requires your printing on a larger, more complex press.

Printing on Envelopes

Printing solids or halftones on envelopes can cause problems because at different parts of the envelope the press will be printing on one, two, or even three layers of paper. This can easily result in uneven ink coverage or painfully visible creases through parts of your halftones.

To avoid this you have at least two options. The less costly is to position the entire solid, halftone, or screen on a part of the envelope with a consistent number of layers. Particularly avoid the seams, and make a paper dummy, taping your laser printer output to an envelope, to make sure you have positioned elements away from folds.

If this is not an option, considering printing on a flat sheet and converting the sheet into an envelope. Keep in mind that this will cost more and will take longer. Many of the promotional pieces you receive in the mail in envelopes made of a gloss stock and printed in process colors with solids bleeding on all sides were printed first and then converted into envelopes. This option can yield a superior product.


[Steven Waxman is a printing consultant. He teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.]

What are you printing?
Go!
Getting Social
Read our:
Blog
Follow us on:

Facebook Twitter RSS Feedburner Linked In


Project List
 
Read and subscribe to our newsletter!

Printing Services include all print categories listed below & more!
4-color Catalogs
Affordable Brochures: Pricing
Affordable Flyers
Binders: Custom, Presentation
Book Binding Types and Printing Services
Book Print Services
Booklet, Catalog, Window Envelopes
Brochures: Promotional, Marketing
Bumper Stickers
Business Cards
Business Stationery and Envelopes
Catalog Printers
Cheap Brochures
Color, B&W Catalogs
Color Brochure Printers
Color Postcards
Commercial Book Printers
Commercial Catalog Printing
Custom Decals
Custom Labels
Custom Posters Printers
Custom Stickers, Product Labels
Custom T-shirt Prices
Decals, Labels, Stickers: Vinyl, Clear
Digital, On-Demand Books Prices
Digital Poster, Large Format Prints
Discount Brochures, Flyers Vendors
Envelope Printers, Manufacturers
Label, Sticker, Decal Companies
Letterhead, Stationary, Stationery
Magazine Publication Quotes
Monthly Newsletter Pricing
Newsletter, Flyer Printers
Newspaper Printing, Tabloid Printers
Online Book Price Quotes
Paperback Book Printers
Pocket Folders Printing
Postcard Printers
Post Card Mailing Service
Postcards, Rackcards
Postcard Printers & Mailing Services
Post Card Direct Mail Service
Poster, Large Format Projects
Posters (Maps, Events, Conferences)
Print Custom TShirts
Screen Print Cards, Shirts
Shortrun Book Printers
Tabloid, Newsprint, Newspapers
T-shirts: Custom Printed Shirts
Tshirt Screen Printers
Printing Industry Exchange, LLC, P.O. Box 394, Bluffton, SC 29910 info@printindustry.com, 703-431-9249 phone • fax
©2017 Printing Industry Exchange, LLC - All rights reserved
Website by Ashley Cyber Services, LLC